Wow! That’s all we can say! Wow! The Las Vegas International Esthetics, Cosmetics and Spa Conference was amazing this year! I was so proud to launch the new branded name and look at my booth.
My new overall brand is The Lash Shop; a web site that distributes lash extension lashes and lash supplies around the world. I carry the highest quality brands, but am most proud of my namesake brand StellaLash. The StellaLash brand of lashes and lash supplies was front and center at the Las Vegas trade show and I am so proud to say, everyone loved the lashes and the new branded look.
As an Internationally recognized educator in the lash community, education is obviously very important to me. That’s why I am so very proud of our education program at The Lash Shop. I have spent years creating curriculum that will help lash artists grow their talent and their craft. However, it’s more than just a training program, it’s an intense, serious environment, so I have opted to name it The StellaLash Academy after our name-sake line of top-quality products.
My goal is to create a one-stop shop for lash professionals. The Lash Shop is all you’ll need for your ongoing lash career. You can come to The Lash Shop for all of your supplies, lashes, as well as your initial and ongoing lash education.
The Las Vegas show was an opportunity to meet lash artists from all over the country and chat with them about their careers, what they are looking for in supplies and truly help them navigate their purchases.
The Lash Shop booth was a shining example of years of work in honing the brand and message, I got so much positive feedback from lash artists who have come to depend on The Lash Shop to help them run their business. It was an amazing show and I am so honored to have been able to meet and chat with so many lash professionals.
One of my favorite parts of our booth this year was the Lash & Tweezer Testing Bar. This got rave reviews from show attendees. It gave me the space to meet with artists one on one and allow them to do hands on tests of any product that they wanted to try. I did mini education sessions at the Testing Bar, and offered advice on how best to use some of my favorite pieces. It was a space to connect and work with lash artists and that fuels my passion for this industry!
If you weren’t at the Las Vegas show, I would love to hear from you if you have questions about tools, supplies or ongoing education. Send me a message on The Lash Shop’s Facebook page and I’ll be sure to get back with you.