As a lash artist we all want a strong list of clients! Getting new clients is almost a
full-time job. Constantly looking for new way that is affordable to reach new potential clients is a never-ending process. Well, there is a way to get more business – have a strong Digital Media Presence!
It can be very expensive to build a website. If you can’t afford a full website, it’s ok.
There are so many ways to reach people today! Social media offers 3 very popular platforms that will allow you to express yourself, showcase your work, and even
advertise. Because everyone’s time is limited, get to know your current customers’
social media habits – what do they love? Focus on the social media platform your clients use.
Popular Social Media Platforms
When speaking about social media, the world’s largest platform is still Facebook.
The advancements that Facebook has made over the past year make it an ideal
platform for small businesses to use to promote their services online. You can now
create a mini web site with a Facebook page for your business. A Facebook fan page
will allow a business to showcase them and provide:
As a lash artist you can create photo albums of your work. You can feature before
and after photos. You can also showcase after care products. Facebook allows you
to make posts that will help you to educate and inform your clients. You can even
share content from some of your favorite lash resources. Facebook is also an ideal
platform to have your clients ask questions and provide feedback.
One of the more fun aspects of Facebook is the Facebook Live feature. You can do so
many amazing things with this feature. You can run lashing Q & A’s so clients can
ask questions of you in real time. You can even do a live showing of a lashing
One of the most amazing tools with Facebook is the Ads Manager. You can target
women in your neighborhood to send ads about your services. You can literally
select age, gender, zip code and even interests when your run an ad. If you have an
Instagram account, you can run the same on Instagram too.
“Let’s Take A Selfie!” 4 words that precede every Instagram post a party! Get the
best pic, then use the coolest filter, maybe add some text and boom – post!
Everyone loves, “Insta”! It’s all about showing off! There’s no better platform to
show off your work. You can even show off your supplies, your implements, and
your or your lash space. You can show off your own lashes and if you go on any lash
Instagram is also amazing to do short videos to show off technique, after care
recommendations and offer tips. If you want to have fun, make sure you’re using
hot hashtags, which function as search tools, so you populate in searches by
Instagram users. Don’t forget to play with Instagram live; it’s a hugely popular new
feature! Instagram is also a great spot to run contests. Have your followers enter to
win a contest by tagging a friend in the comments of a post. Grow your followers
and have fun!
This is the newest social media platform and users tend to have a great time. Be
sure to have fun with filters. Also, you can really take your events to a new level by
showcasing demonstrations. The location services on SnapChat are also really fun
and you can get custom services created for you.
Social media can be fun, but it can also help you make a lot of money. It can help you
reach new clients and help you communicate with and educate your existing clients.
The most important thing to remember is to pick a platform that seems to meet the
needs of all of your clients and do that platform really well!