Why Lash Artists Need Informed Clients

May 17, 2016

StellaLash Academy Business Development Series

Volume 1 – Issue 1

The StellaLash Business Series is an ongoing series of articles designed to provide lash artists with content they can use to grow their lash extension business. The Lash Shop, home of the StellaLash line and the StellaLash Academy, is committed to excellence in the lash industry. Our goal is to support lash artists around the world with ongoing education, training, and support.

Educate Your Customers

Customers who receive lashes that last tend to become loyal customers. They see that their investment in lash extensions is a long-term value and they become motivated to maintain their lash extensions. This results in an ongoing source of revenue for the lash artist.

It is imperative to have a conversation with your lash customers about after care. Show them how to clean, seal, and fluff the lashes. Explain to them how often to use an approved cleanser. Give them a list of activities and products to avoid.

We have created a list for you to provide to your lash customers. Give your clients the StellaLash Lash Extension After Care Tips flyer to take home after their appointment.

5 After Care Tips

1. Things To Avoid

Getting any oils on or around your eyes.
Getting primers, eye shadow and other makeup on your lash line and lashes.
All MAC and Bobbie Brown eyeliners and mascaras, even on your lower lash line. These tend to be cakey and can break down lash extension adhesive. All other MAC and Bobbie Brown cosmetics and eyeshadows are fine.
Excess Heat. When opening an oven door or opening the lid to a grill, let the heat come out for a few seconds before you put your face close as this type of heat can straighten out lash extensions. Other excess heat to avoid is heat from blow dryers and the heat from lighting a cigarette or other types of smoking paraphernalia.

2. Clean Your Lashes Daily

Use a soft, clean eyeshadow or fan brush with your favorite lash line cleanser. For the best results, The Lash Shop highly recommends Chrissanthie, The Lash & Brow Cleanser or Sterilid. Arrive for your lash fill with clean eyes. This means no makeup. We want to utilize the time for your appointment to apply your lashes, not clean them. If you do wear eye makeup and do not clean your eyes properly, the lash bond and retention may be affected and you will need more lash fills.

3. Wet Lashes

At the StellaLash Academy we train our lash artists to use a nebulizer to cure adhesive, engage retention, and reduce risk of irritation. If The Lash Nebulizer is used to cure, lashes can get wet right away after lashes are applied. If no nebulizer is used we suggest waiting 24 to 48 hours to get lashes wet.

4. Use A Sealant

To keep your lashes looking fresh and to help increase lash retention, use a sealant every other day. The StellaLash Sealant has a growth serum to help promote healthy lashes and it doesn’t create a build up. It comes in both clear and black. Run a clean Mascara Spoolie through the ends of lashes to fluff lashes after applying sealant. Great for Volume lashes as well as Classic!

5. Brush & Fluff Daily

Brush out your lashes daily with a clean Mascara Spoolie to help look their very best!

REMINDER: Don’t forget to book your next Lash Fill before you leave your current appointment so as to not wait too long. Classic Lash Fill is recommended every 2 to 3 weeks. Volume Lash Fill is recommend every 3 to 5 weeks. Keeping on a consistent schedule keeps your lashes looking their best!

HAVING ISSUES WITH RETENTION? As the client, there are a few things that you can be doing or things going on that you may not even realize that affect retention of your lash extensions. Ask yourself these questions:

Do you tend to touch your lashes often?
Do you have allergies?
Are you rubbing your eyes because they are itchy?
Are you experiencing any hormonal changes?
Have you made dietary changes?
Are medications affecting your eyes?

Some hormonal changes and diets (HCG diet especially) affect oil production in your hair follicles. This may not be something you are aware of and it could have a negative impact on retention.

Some hair products or facial products can run over your lashes in the shower and can leave an oily residue over your lashes.

Protecting Your Client's Investment

Remember, you establish yourself as a professional when you take the time to help your lash customer understand how to protect their investment. When customers follow your after care advice they will see their extensions last longer. It’s also a huge plus to give your clients an email address that they can use to reach out to you with questions and advice. Every time you help your client and provide a higher level of service, you strengthen your relationship with your client. More loyal clients will increase your appointments for refills and referrals of new clients, all of which increase your revenue.